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We Are Sunshine

The Perception of Value

Wednesday, June 16th, 2021

By Crystal Rooney, Spray Tan Artists Forum

Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …

Higher Levels of Vitamin D Reduce Breast Cancer Risk by 80%: Study

Wednesday, June 16th, 2021

TORONTO, Ont (June 21, 2018) – A study of 5,038 women (age 55+) in a pooled cohort of two randomized controlled trials and a prospective cohort has found that women with vitamin D blood levels of ≥150 nmol/L, which is …

ASA State Lobbying Program Successful in 2021

Tuesday, June 15th, 2021

With legislative attempts in two states calling for under-21 sunbed bans this spring, the American Suntanning Association adapted its state advocacy program to Zoom meetings, phone calls and a handful of remote hearings to fend off a new category of …

Let Clients Do the Work for You on Social Media

Monday, June 14th, 2021

By Tara Sanders, Touchable Tans

It’s one of the golden dreams, isn’t it? To be able to promote your business and it not cost you anything?

Well, I’m about to tell you how to do just that! I have a …

The Future of Sunshine: Latest equipment technology completes full-body, fined-tuned tanning experience

Thursday, June 10th, 2021

Over the last quarter century, tanning equipment has consistently improved to provide enhanced comfort and results for tanners, as well as more earning potential for business owners. But, for much of that time, there were really no fundamental changes in …

How To Extend The Life Of Your Busy Season…and Make More Money Too!

Wednesday, June 9th, 2021

By Grant Miller

Like most salon owners, I have a love/hate relationship with our business! When the busy season finally hits, it’s great to know that there is still life in this industry. But just about the time everything is …

Diversification with Spray Tanning

Tuesday, June 8th, 2021

By Brandon Cardinal, Norvell

As salons across the country see a steady increase with their spray tanning clients, we continue to pose the question, “How do we continue to grow our sunless business?” It’s a valid question and one that …

Consistency is Key: Maintaining a Better Brand

Monday, June 7th, 2021

By Lydia Calderón

In the ever-changing times we live in, you want your brand to be seen, heard, and remembered. Not only does a successful brand image retain customer loyalty, but it also helps grow sales, and builds a solid …