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We Are Sunshine

Ask Your Way into a Sale

Monday, August 3rd, 2020

Clearly, tanning is a service industry. But so many salon owners separate customer service and the services that they charge for; in reality, these things are one and the same. The most valuable service you provide for your clients is …

Memberships, Memberships, Memberships

Thursday, July 30th, 2020

By Jenny Backman, Carolina Tan Factory

It’s true that “it’s never too late.” Let me go on record and be one of many that will tell you that if you aren’t selling memberships in your salon, do not wait another …

Word of Mouth: The power to build or destroy

Wednesday, July 29th, 2020

There’s always lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth.

With the …

Could the Sun be Good for Your Heart?

Tuesday, July 28th, 2020

By Carole Baggerly, GrassrootsHealth

I would like to share some information not about how sun exposure produces vitamin D, but some of its other benefits. It is healthy to have regular, non-burning sun exposure. It is also counter-culture right now, …

‘The Real Tan is Trending’: Celebs talk tanning on Instagram

Monday, July 27th, 2020

Actress Kate Hudson caused quite a stir late last week with a post on Instagram about her affinity for tanning the good old fashioned way. Hudson shared an image that said “The Real Tan is Trending” to her more than …

Ramp Up Retail

Thursday, July 23rd, 2020

By Ivy Potter

Clients expect retail products from a professional service provider. Imagine having your hair styled in a salon that didn’t sell shampoo or hairspray. Ever had a stylist send you to another store’s beauty aisle with a list …

Managing Your Salon in the Community

Wednesday, July 22nd, 2020

By Tara Sanders, Touchable Tan

As of late, I am seeing more and more tanning salons in despair about sales and client numbers dropping. Though this is a never ending battle for all of us, there are affordable and creative …

Joint Guidance on Vitamin D in the Era of COVID-19

Monday, July 20th, 2020
Washington, DC — Joint guidance on vitamin D in the era of COVID-19 from the American Society for Bone and Mineral Research (ASBMR), Endocrine Society, American Association of Clinical Endocrinologists (AACE), European Calcified Tissue Society (ECTS), the National Osteoporosis Foundation